Suri Energy Guide

Surinder­pal and I collab­o­rat­ed thought­ful­ly as we devel­oped a unique image for the brand. We wanted Suri Energy Guide to stand out amongst the holistic business commu­ni­ty. Our part­ner­ship ended up culti­vat­ing an iconic look and attrac­tive presen­ta­tion that will continue to propel the company and its mission forward.

Print and Web Properties

Once the Suri Energy Guide logo was estab­lished I set out to construct a visual system for all typical media. The use of kraft paper played well with the whim­si­cal char­ac­ter of the logo. Suri and I felt that acces­si­bil­i­ty in all core media channels was a critical compo­nent of the brand. We wanted poten­tial clients to feel like Suri’s space in the yoga and energy commu­ni­ty was extreme­ly approachable.

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Handbooks and Certificates

Suri required a number of print resources for work­shops and general promo­tion. The projects put my type­set­ting skills to work. Through all my work with Suri Energy Guide I’ve limited all pieces to just a couple fonts. The controlled approach to the type system has helped further define the brand.

Social Media

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Humble Hearts Co.

Suri’s vision for creating a commu­ni­ty service arm of Suri Energy Guide culmi­nat­ed in the forma­tion of Humble Hearts Co. The collec­tive required a mark and brand all its own. The icon we formed repre­sents the entity’s mission of humble folks coming together and serving community.

Logo Variations and Colors

The original thought behind Humble Hearts Co. was that a number of indi­vid­u­als would be contribut­ing to the collec­tive group. This meant that many hands would be touching pieces of the identity. Setting up general guide­lines and direc­tion for the orga­ni­za­tion was imperative.

I set Suri up with a number of differ­ent logos and a color guide that she could provide to contrib­u­tors working with her commu­ni­ty service collective.

Logo Development and Process

Forms and Collateral

“Save Me, the Bee” Initiative

The “Save Me, the Bee” project encour­aged planting organic seeds to raise aware­ness of the declin­ing honey bee popu­la­tion. I designed and produced stickers to promote the initiative.

Social Media

A variety of artwork was created to announce the Humble Hearts Co. “Healer of the Month”, promote “Women’s Night” events, and share powerful quotes. I enacted some rules for each differ­ent post category.

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