Studio 18 Nail Bar, an upscale salon specializing in high-end manicures, pedicures, facials and waxing, was in need of a logo for their new business in Tustin. The Orange County, CA nail bar wanted a symbol that helped convey their mission of providing clients with a stress-free luxurious experience while receiving attentive and artistic treatments. After a couple rounds of compositions, we couldn’t arrive at a mark that the client felt sufficiently represented their identity. I had fun working up the following images and think many of the pieces could have served the brand well.
