As a senior team member of the Media & Commu­ni­ca­tions depart­ment at Stan­bridge Univer­si­ty, I was tasked with updating and managing all things brand related as the school tran­si­tioned from its former identity as Stan­bridge College. The change meant revising on-campus signage, refresh­ing merchan­dise designs, gener­at­ing brand new assets that aligned with the identity guide­lines, and gener­al­ly imple­ment­ing the new brand stan­dards across all media. Stan­bridge Univer­si­ty logo design by Jacob Irwin.

On-Campus Collateral

The Stan­bridge Univer­si­ty Irvine campus has loads of printed mate­ri­als that required new assets. The team and I went to work bringing every­thing up-to-date.

Banners

Posters

Vinyl Signs

My profi­cien­cy in vinyl decal produc­tion and appli­ca­tion proved to be a valuable compo­nent of the Univer­si­ty’s physical space transformation.

Maps

I became quite the cartog­ra­ph­er as I learned how to build maps to-scale (roughly) on the fly. The follow­ing are just a few of a number of maps I’ve designed as a member of the media team at Stanbridge.

Advertisements

Magazine

Mall

Brochure

Web/Social Media

Photo Editing and Retouching

Many images require manip­u­la­tion. These are a couple dramatic alter­ations I’ve complet­ed and a green screen replace­ment for kicks.

Merchandise

Part of the shift to Stan­bridge Univer­si­ty included refresh­ing merchan­dise designs. I enjoyed the chal­lenge of gener­at­ing product samples that would better appeal to the insti­tu­tion’s demo­graph­ic, but still adhere to the updated brand direction.

Reach Identity Refresh

Stan­bridge Univer­si­ty is dedi­cat­ed to promot­ing a culture of commu­ni­ty service. When it came time to re-brand the college we thought it best to freshen up the commu­ni­ty outreach identity as well. The direc­tion was clear: make the tree look less dead. I went through a number of possi­bil­i­ties that I think improved on the original mark.

Before/After

Additional Concepts

Some addi­tion­al logo compo­si­tions that I worked up and staged on t‑shirts.