As a senior team member of the Media & Communications department at Stanbridge University, I was tasked with updating and managing all things brand related as the school transitioned from its former identity as Stanbridge College. The change meant revising on-campus signage, refreshing merchandise designs, generating brand new assets that aligned with the identity guidelines, and generally implementing the new brand standards across all media. Stanbridge University logo design by Jacob Irwin.
On-Campus Collateral
The Stanbridge University Irvine campus has loads of printed materials that required new assets. The team and I went to work bringing everything up-to-date.
Banners
Posters
Vinyl Signs
My proficiency in vinyl decal production and application proved to be a valuable component of the University’s physical space transformation.
Maps
I became quite the cartographer as I learned how to build maps to-scale (roughly) on the fly. The following are just a few of a number of maps I’ve designed as a member of the media team at Stanbridge.
Advertisements
Magazine
Mall
Brochure
Web/Social Media
Photo Editing and Retouching
Many images require manipulation. These are a couple dramatic alterations I’ve completed and a green screen replacement for kicks.
Merchandise
Part of the shift to Stanbridge University included refreshing merchandise designs. I enjoyed the challenge of generating product samples that would better appeal to the institution’s demographic, but still adhere to the updated brand direction.
Reach Identity Refresh
Stanbridge University is dedicated to promoting a culture of community service. When it came time to re-brand the college we thought it best to freshen up the community outreach identity as well. The direction was clear: make the tree look less dead. I went through a number of possibilities that I think improved on the original mark.
Before/After
Additional Concepts
Some additional logo compositions that I worked up and staged on t‑shirts.
