Helm Physical Therapy and Injury Prevention

Ann is a physical ther­a­pist and personal trainer who’s been prac­tic­ing in the San Fran­cis­co Bay Area since 2000. Her brand, Helm Physical Therapy and Injury Preven­tion, was in need of an identity refresh. Ann wanted to riff on her last name by refer­enc­ing the helm of a nautical sailing vessel. We went through a number of rounds of options and ended up with a mark that she feels can carry the brand for years to come. With a final logo in place we over­hauled the Helm PT website. Finally, we gener­at­ed all sorts of collat­er­al that Ann’s practice will use to rein­force the new visual identity.

Process

Preliminary Mark Studies

Mark and Logotype Color Studies